The High Five

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The High Five

Collaboration simply means to work together, to co-labor. taking two great things and putting them together and something even greater happens. or not too great things.

We believe that every successful business or product comes from working together. Why collaboration works, is because as individuals, we have our own set of principles, we are limited to our own perspective, our own body of experience, own set of references. when you do things on your own, you can only see what’s in front of you and not things behind you, but when collaborating, you can see from two directions at once. In collaboration, there is an exponential widening of ideas.

In order to do so, we believe that collaboration requires mutual understanding. This is much more than just verbal language but an understanding of how design is practiced in a design studio. And for us, this is how our core values guide us in responding to any design challenge that comes our way. 

Our core values stand as our backbone that gives light to creating meaningful things that people care about.

Culture Forward

Culture is a way of thinking,  it’s the value that brings our team together. 

We believe that good design doesn’t just work but it matters and nurtures. Through this thinking, we learned that it is always about people.

When we design we aim to represent the people behind the work and communicate our culture forward.

Keep it simple, but better

Simplicity means easy to understand. Simple things don’t mean it’s basic and the grandest of things do not mean they are complicated either.

We keep it simple by understanding. To put ourselves in the user’s shoes and understand how they feel, mirror their thoughts and expressions.

Thus understanding becomes insight and creates meaning.

Relentless Optimism

We believe that an open environment encourages creatives to express their ideas without any hesitation and allows others to build on their ideas. This enables us to shift our focus from process to personal creative development, creating a space for growth and innovation.

Always be Learning

We like to challenge existing solutions and inspire new ideas through constant experimentation. We believe that there is no “only way” in approaching a design challenge but rather finding the best possible solution for each problem. This can only be achieved by embracing uncertainty and daring to make a calculated swing that leads to breakthrough thinking and conceptualization.

Be nice and Collaborate

Our strength comes from collective ideas from people we work with and individual experiences from day-to-day life. 

Being able to build on the ideas makes great work. This also goes for our relationship with our clients. We invite our clients to be part of the creative team, encouraging them to take creative leaps with us, working together, to best represent their brand or product.

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Optimizing Data through Storytelling

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Optimizing Data through Storytelling

We often hear the line "Data is King" but there is more to that.

If data is King, storytelling is the Queen.

We’ve been taught that data should speak for themselves, as I believe it should. Data is the center of every business and organization. It tells us the strengths and weaknesses of a design and shows growth opportunities as well. But how might these numbers become more relevant to your customers?

That's when Storytelling comes in.

When you have good data, the story brings it to life. Storytelling guides your listeners toward making the right choice or so we call it “Choice Architecture”. In traditional business, people often think that data and story are two separate things when in fact, a brand’s story is supported by data, and data should be combined with the right story to resonate with your listeners.

A good brand has both - data to validate and a good story that inspires audiences to take positive action.

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The foundations that drive a lasting brand

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The foundations that drive a lasting brand

Good design is an experience- it makes life easier, more enjoyable. For us, we’ve learned that it’s always about people. We believe that diversity—of backgrounds, vision, practices and disciplines—is key to every successful design journey.

Our four-step design process is built to execute ideas uniquely and create impactful brands.

Discovery

We love to hear stories—especially yours! This is the “getting-to-know-you” stage. It gives us a closer look at your brand, understanding your brand through your lense. Your story will guide us to explore your brand further, identify your needs, and bounce off insights from our shared experience.

Foundation

Stories grow into ideas and ideas are stronger in collaboration. This phase is where we lay the foundations of your brand. Here we will define what your brand stands for, who you’re doing it for, and why it matters. This acts as the compass leading us forward with intention and purpose.

Framing

We will breathe life into our ideas. This is where our research and insight will get to work. We activate this through calculated experimentation that best represents what your brand truly is. In this process, we’ll have a better view of how we communicate with your audience both visually and verbally.

Walk-through

Your new look will be implemented in various compositions giving it a dimensional experience. In this phase, our tangible brand values takes the center stage. This is where we can truly define success for our clients in building a consistent, impactful and relevant brand.

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A CEO’s guide to building a lasting brand

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an image of a ancient boat setting sail in the sea

A CEO's guide to building a lasting brand

Branding. For many entrepreneurs and start-up founders, it might feel overwhelming and intimidating.

Before we set sail on this journey, you must have a lot of questions in mind. What is branding? How will this affect my business? Do we have the budget? Do we really need a new logo?

Steering into the unknown is never an easy journey. The branding process, whether a startup, new product launch, or existing business is complex, it involves multiple processes with unforeseen unique challenges that must be navigated carefully. The key to sailing through this dark stormy journey of branding is having the right people on board.

Branding is the culmination of your business' values and the highest ideas of the company in the broadest context of our society and economy. Simply put, a brand is a reputation driven by a collective experience and perception from your customers. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors - Intentional, honest and authentic.

In today’s corporate landscape, the CEO ties many knots. They lead the work that needs to be done and manages the risks that come along with it. They establish the roadmaps for the future and build the blueprint for success.

To survive and thrive, every CEO or Founding member must have a good anchor of understanding why the business exists. We believe that brands must focus on a compelling story by answering 3 fundamental questions or face adrift.

What drives you to be of service to humanity?
How do you add value to your audience?
Who are your beneficiaries and what do they really need?

Brands built in the overlap of those 3 essential questions develop a strong brand presence, driven by their holistic understanding of their audience and their needs. The results are worth the murky journey — a chest full of treasure if you will: a thriving company culture, crucial decisions made easier and a devoted customer rapport. This is one of the CEO’s greatest opportunities to champion their brand values, active employees and a well-designed brand.

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Co-creating impactful brands

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