We help transformative brands communicate complex ideas.

We're called The Backbone because that's a reflection of our design philosophy—building strong brands at the core that drives culture forward.

The Backbone Company

About The Backbone

Co-creating impactful brands since 2017​

The Backbone is a strategic partner for transformative brands that need to rediscover what makes them unique and communicate complex ideas that connects with their audience. We work with founders, CEOs and executive teams from ambitious startups to growth stage organizations to guide them to an ideal future and help them grow beyond the complexities of shifting marketplaces, mentalities and needs.

A Case for Truth

We strive for authenticity over declaration, answering big problems with honest solutions.

Simplify to Amplify

We strip down all brand communications to its core idea, moving from good to great.

Focus on the Right Problem

When we design, we aim to represent the people behind the brand and the customers they serve.

Our Expertise

Everything we do, we do in a collaborative environment, with an open mind and a curious spirit. We make your goals our goals and push the boundaries of design to find the best solution for you. 

Brand Strategy & Positioning, Naming, Visual Identity Design, Brand Voice & Messaging, Key Visuals, Brand Manual, Product Design & Development, Packaging, Illustration, Campaigns, Web & Digital, Motion Graphics and Creative Consulting

Our Clients

Words from our partners

What leaders say about working with The Backbone
Alnessa, VillondoFounder, YSIC
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"They delivered early which was great and they are very responsive. They were very open to constructive feedback which made it easier and comfortable to share my vision of what my company would become."
Cristina LendvaiMarketing Director, novoMOF AG
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"Their out-of-the-box thinking and creative approach in developing the 3D brand mascot were amazing!"
Aneeka TrussiFounder, Creative Agency
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"They were very professional, great communicators and always going above and beyond to get the job done on time!"
Sam RegiFounder, Talking Stories
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"I was impressed by their work and deliverables. They were prompt, and I'm really impressed with the assets."
Shyrwinsteel SiaCEO, Fresh Daily
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"They brought structure and discipline to our very "rough" ideas at that time. They seem like they genuinely care about our success and our project. It seemed like we weren't a transaction to them. And we appreciated that a lot."
Joe RamirezCo-Founder, Brik
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"They did an excellent job distilling down information in a way that made sense to us. Overall, working with The Backbone was a great experience, and they hit the mark."
Dr. Archiel Buagas-Kintanar CEO, Amoma
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"The ideas are great. They are also great at capturing what I envisioned in my head that I cannot translate to words or pictures."
Dafnie RelampagosClient Training & Development Specialist, RAFI Microfinance
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"We received good feedback from clients because their promotional content and the graphics were very reader-friendly, considering our clients are an average of 30–40 years old. Overall, their output was great."
Angie GarboGallery Director, Aroma Art Gallery
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"The Backbone really helps build the brand and promote our paintings efficiently, most especially the customer friendly staff. We highly recommend them."

Our Accolades

It’s always rewarding to be recognized for the work that we love to do. Here are a few of the highlights over the years:

Ready to take the next step?