We help transformative brands communicate complex ideas.

We're called The Backbone because that's a reflection of our design philosophy—building strong brands at the core that drives culture forward.

About The Backbone

Co-creating impactful brands since 2017

The Backbone is a strategic partner for transformative brands that need to rediscover what makes them unique and communicate complex ideas that connects with their audience. We work with founders, CEOs and executive teams from ambitious startups to growth stage organizations to guide them to an ideal future and help them grow beyond the complexities of shifting marketplaces, mentalities and needs.

A Case for Truth

We strive for authenticity over declaration, answering big problems with honest solutions.

Simplify to Amplify

We strip down all brand communications to its core idea, moving from good to great.

Focus on the Right Problem

When we design, we aim to represent the people behind the brand and the customers they serve.

Our Expertise

Everything we do, we do in a collaborative environment, with an open mind and a curious spirit. We make your goals our goals and push the boundaries of design to find the best solution for you.

Brand Strategy & Positioning, Naming, Visual Identity Design, Brand Voice & Messaging, Key Visuals, Brand Manual, Product Design & Development, Packaging, Illustration, Campaigns, Web & Digital, Motion Graphics and Creative Consulting