Co-creating impactful brands

The Backbone is a branding and product design studio.

We co-create impactful brands by aligning vision with strategy that moves people, business, and culture forward.​

Strategic Partner for Transformative Brands.

Your success is our success. We bridge the gap between business and brand to solve complex problems with honest solutions.

What we do

Our multidisciplinary designers work to translate your business into tangible brand values that create an emotional connection to your audience. We are here to guide you to clarity.

→ Understand your business and user goals​

→ Building a comprehensive brand identity

→ Create engaging brand touchpoints

→ Design support

→ Brand Activation

Who we help

Our clients have deep expertise in their fields and look for us for the strategic and creative technical know-how to bring their vision to life.

→ Food and Beverage

→ Health and Wellness

→ Startups

→ Social Enterprise

→ Education

Work highlights

Words from our partners

What leaders say about working with The Backbone
Sam RegiFounder, Talking Stories
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"I was impressed by their work and deliverables. They were prompt, and I'm really impressed with the assets."
Shyrwinsteel SiaCEO, Fresh Daily
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"They brought structure and discipline to our very "rough" ideas at that time. They seem like they genuinely care about our success and our project. It seemed like we weren't a transaction to them. And we appreciated that a lot."
Alnessa, VillondoFounder, YSIC
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"They delivered early which was great and they are very responsive. They were very open to constructive feedback which made it easier and comfortable to share my vision of what my company would become."
Joe RamirezCo-Founder, Brik
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"They did an excellent job distilling down information in a way that made sense to us. Overall, working with The Backbone was a great experience, and they hit the mark."
Dr. Archiel Buagas-Kintanar CEO, Amoma
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"The ideas are great! They are also great at capturing what I envisioned in my head that I cannot translate to words or pictures."
Dafnie RelampagosClient Training & Development Specialist, RAFI Microfinance
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"We received good feedback from clients because their promotional content and the graphics were very reader-friendly, considering our clients are an average of 30–40 years old. Overall, their output was great."
Aneeka TrussiFounder, Creative Agency
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"They were very professional, great communicators and always going above and beyond to get the job done on time!"
Cristina LendvaiMarketing Director, novoMOF AG
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"Their out-of-the-box thinking and creative approach in developing the 3D brand mascot were amazing!"
Angie GarboGallery Director, Aroma Art Gallery
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"The Backbone really helps build the brand and promote our paintings efficiently, most especially the customer friendly staff. We highly recommend them."

Ready to take the next step?