Co-creating impactful brands

The Backbone is a branding and product design studio.

We co-create impactful brands by aligning vision with strategy that moves people, business, and culture forward.

Strategic Partner for Transformative Brands.

Your success is our success. We bridge the gap between business and brand to solve complex problems with honest solutions.

WHAT WE DO

Our multidisciplinary designers work to translate your business into tangible brand values that create an emotional connection to your audience. We are here to guide you to clarity.

→ Understand your business and user goals

→ Building a comprehensive brand identity

→ Create engaging brand touchpoints

→ Design support

→ Brand Activation

WHO WE WORK WITH

Our clients have deep expertise in their fields and look for us for the strategic and creative technical know-how to bring their vision to life.

→ Food and Beverage

→ Health and Wellness

→ Startups

→ Social Enterprise

→ Education

CastleKeep

ANTHILL

NegosYou by RAFI MFI

novoMOF

Words from our partners

"I was impressed by their work and deliverables. They were prompt, and I'm really impressed with the assets."

"They brought structure and discipline to our very "rough" ideas at that time. They seem like they genuinely care about our success and our project. It seemed like we weren't a transaction to them. And we appreciated that a lot."

"They did an excellent job distilling down information in a way that made sense to us. Overall, working with The Backbone was a great experience, and they hit the mark."

"The ideas are great! They are also great at capturing what I envisioned in my head that I cannot translate to words or pictures."

"They were very professional, great communicators and always going above and beyond to get the job done on time!"

"Their out-of-the-box thinking and creative approach in developing the 3D brand mascot were amazing!"