The Office

Brand Identity for a design-oriented workspace solution in Cebu.

The Office

Workspace Designed for Productivity

SCOPE OF WORK

Visual Identity

Logo Design

Brand Manual
Key Visuals

INTRODUCTION

In this new era of work, many remote workers struggle to find a space that prevents them from being productive. There is a growing need among professionals and digital nomads for a workspace that fosters both individual focus and collaborative synergy. The Office is a Plug-and-Play workspace solution for small businesses and practical entrepreneurs looking for a space to focus on their work and connect with like-minded individuals. Their goal is not only to provide a well planned with top-notch facilities but to help professionals achieve their full potential.

The challenge lay in capturing dualities visually – conveying professionalism and productivity without sacrificing a sense of comfort and creative energy. The visual identity needed to resonate with professionals while standing out in a competitive market saturated with generic coworking imagery.

The Office approached us to transform a straightforward name while ensuring that it reflects their quirky yet professional personality. The branding journey started with an immersive discovery session, where we delved into their company culture, target audience, and long-term vision. This involved analyzing their existing brand elements and studying their workspace design, including blueprints and interior work of the physical space.

The Office’s interior, a harmonious blend of sleek lines and organic curves, and the blueprint’s ovals, circles, and squares inspired us to create a custom font for the company’s logo and wordmark. The layout’s straightforward and unassuming charm exudes the company’s unique character that separates it from other coworking spaces–professional, focused, and collaborative.

The logo design is a straightforward “The Office” in a custom font, with the “o” in a horizontal position, which identifies perfectly well with the company. The design, in its simplicity and quirkiness, shows how The Office is a professional space for like-minded individuals to connect and collaborate.

The ‘o’ in ‘Office,’ playfully tilted on its side, serves as a subtle visual cue, hinting at the unconventional and dynamic environment within. This unexpected element disrupts the monotony of a traditional wordmark, reflecting The Office’s commitment to fostering creativity in a professional space.

At a glance, the logo and wordmark can give a mental note of what the physical and social environment in The Office would look like, not as a monotonous cubicle but as an efficient, charming space for focused work and collaboration.

This project underscored the power of minimalist yet impactful design. By distilling The Office’s essence into a clean, distinctive logo, we created a visual identity that resonates with their core values. It reinforced our belief that good design requires a holistic understanding of the brand. It’s not just about aesthetics; it’s about capturing the essence of a company’s culture, values, and even its physical environment.

The Office project reminded us that inspiration can be found in unexpected places. By exploring the design of their workspace, we discovered a wealth of visual cues that influenced our creative process. This experience has further sharpened our ability to transform seemingly intangible qualities—such as a company’s atmosphere or work style—into compelling visual identities. We’re dedicated to revealing these hidden gems of inspiration to create resonant brands

The logo design works seamlessly across digital and printed applications including the website, social media, brochures, digital ads, and signages. Overall, we’ve created an identity that is the perfect balance of creativity and professionalism, embodying The Office’s community of digital nomads.

"We were able to use the Brand Identity Kit right away and activate marketing right away.We are also able to submit the product deck to various prospective clients in a short amount of time."

Jovannah Yu, Founder of The Office