The Dreamland
Mirrors of Reality Held in Hush
The Dreamland
Mirrors of Reality Held in Hush
THE BRAND
Dreams are seen as an everyday occurrence. At times we take it for granted, and the mystery and wonder of our dreams escape us and we lose a chance at exploring something great.
Our intention is to bring a breathe of fresh air to communication design, where vulnerability is expressed as strength that bonds humanity together. We believe that our inner being needs to connect, to feel safe, to belong.
Collaborating with the community
Through an online survey, we asked our audience what their most remarkable and most memorable dream were and kept their identity anonymous.
“We were playing with some friends on our backyard. They said if we crossed the road towards this tree area across our house, we would be transported to the ‘other side’. It looks like the same town but it’s the supernatural world. We went ahead and went there and saw the world seemed darker there compared to our world. It felt like I was in a Coraline story. It was a parallel world. I can’t quite remember what the conflict was but I just knew we needed to get out of there. Crossing the road didn’t transport us back. But I remember a Capre chasing us hahahahaha he looked like the ‘gremlin nob’ (slay the spire character). He was smoking a tobacco but it felt like he wasn’t really dangerous but told us how to get out of there. I’ve been waking up from that dream hoping for it to stop but every time I closed my eyes, it would resume. I can’t pinpoint the exact thing we did. It was such a long time ago. But eventually the curse has been lifted and we were able to return to our real world. That Capre helped for sure.”
-EIP
“I saw Count Dracula peeking through my bedroom window and I was scared so I ran out of the room”
– Pineapple
“I was flying with my hands as wings, and was observing the beautiful landscape from below.”
-Pie
“I was flying. Literally flying my heart out like a bird in the sky with no worries or fears. I was free.”
-Angel Gwen
Weaving Connection
From dreamer to illustration to sharing the dream through Zine Fest 2019 seamlessly created a cycle of experiences all so different yet experienced in different forms. It gave an opportunity to be open and connect with the each other—a magical experience built through storytelling.