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Talking Stories
Strategy, positioning, brand identity, illustration, and brand manual for a premium audiovisual legacy storytelling service based in Brisbane, Australia.
Talking Stories
Breathing life into your memories
SCOPE OF WORK
Brand Strategy and Positioning
Brand Identity
Branding
Illustration
Key Visuals
Brand Manual
Creative Direction
INTRODUCTION
Talking Stories, a premium legacy storytelling service based in Brisbane Australia, sought to establish a brand identity that authentically reflected its core mission: to preserve and share personal narratives for future generations.
To bring this vision to life, the brand needed a visual language that exuded timelessness and a deep sense of empathy that speaks to individuals who cherish their heritage and aspire to leave a meaningful legacy, blending sophistication with the heartfelt promise of preserving life’s most precious moments.
We embarked on a branding journey that highlights intentionality, and timelessness, mirroring the very essence of Talking Stories. Every design element was meticulously chosen to evoke a sense of enduring legacy and profound personal connection.
The new identity introduces a symbol, wordmark, color palette, illustrations, and imagery style that help define the brand as both relatable, as well as trusted and established.
The symbol, depicting two figures interwoven in conversation, speaks to oral history’s intimate and personal nature. This minimalist yet evocative design allows versatility, with full and stacked wordmark variations providing flexibility across multiple applications. The independent use of the storytelling symbol as a recurring motif further strengthens brand recognition and subtly reinforces the brand’s core offering.
The selection of Caudex Regular as the primary typeface, with its classic elegance and subtle historical undertones, immediately established a sense of timelessness. The consistent use of title case for the wordmark further reinforced a sense of formality and respect for the stories being told. This typographic choice, coupled with considered tracking, created a visual rhythm that is both calming and engaging, inviting the audience to delve into the narratives.
The carefully curated color palette of Midnight Green, Hunyadi Yellow, and Seal Brown evokes a sense of nostalgia and warmth reminiscent of treasured family albums and heirlooms passed down through generations. Midnight Green, as the primary color, provides a grounding and sophisticated backdrop, symbolizing the depth and richness of personal histories. Hunyadi Yellow, used sparingly as a highlight color, adds a touch of vibrancy and optimism, hinting at the inspirational power of shared stories. With its earthy tones, Seal Brown further anchors the brand in a sense of heritage and enduring legacy.
High-quality, evocative imagery plays a crucial role in communicating the emotional resonance of Talking Stories. By prioritizing photographs that capture genuine human connection and moments of reflection, the brand visually reinforces its commitment to authenticity.
The illustrations, characterized by a modern and human style with simple lines, depict universal human experiences and memorable moments. This approach ensures that the visuals are not merely decorative but actively contribute to storytelling.
A clean, minimalist design aesthetic permeates all brand collateral, allowing the stories to take center stage. This approach avoids unnecessary distractions and ensures that the focus remains on the content’s profound nature. The cohesive visual language, from logo and typography to color palette and imagery, creates an elegant and inviting brand experience.
Their new identity captures Talking Stories’ essence and builds on memories with a timeless look and feel that speaks to people of all ages, cultures, and backgrounds. By visually embodying the values of authenticity and empathy, the brand invites individuals to embark on a journey of self-discovery and connection, ensuring that their stories live on for generations to come
"I was impressed by their work and deliverables. They were prompt, and I'm really impressed with the assets."
