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Heritage
Island Girl 2018 Campaign
Heritage
Island Girl 2018 Campaign
Founded on the shores of beautiful Boracay Island in the Philippines, Island Girl is a resort brand that specializes in a vast range of hand-woven, hand-crafted natural, indigenous materials found in our Islands. They combine old-world handcrafting skills and indigenous materials with the latest trends of today to come up with a range that is fashionable as much as it is all natural.
THE CAMPAIGN
Inspired by the iconic Peacock chair, the new collection embraces the Filipino craft of rattan weaving that dates back generations ago. Island Girl wanted to honor this traditional practice by reinterpreting the piece that launched the Philippine furniture industry into the international spotlight during the 70’s. Elizabeth Taylor, Brigitte Bardot, Diana Ross, and Zsa Zsa Gabor are just few of the stellar celebrities who have been famously photographed in a Peacock chair.
scope of work
Campaign Design
Campaign Naming
Creative Direction
Copywriting
Photography
Styling
The cage bags are handcrafted with rattan, and feature detachable sling straps. Beyond being a simple accessory, it is an original creation with a rich history that reflects the extraordinary skills of Filipino weavers and the beauty of our Filipino culture.
Heritage collection sought to capture a modern, relevant and timeless aesthetic. By building on theses identity, we were able to accentuate Filipino craftmanship in a rustic contemporary fashion.
A true marriage of fashion, function and heritage, the Heritage collection celebrates the present by paying homage to the past.
Visit Island girl and take a piece of paradise with you.
