Menu
Hempier
Cannabis Expedition
Hempier
Cannabis Expedition
THE BRAND
Hempier is a curated cannabis dispensary case study we did while in quarantine. This concept brand aims to elevate the personal well being through shared and curated cannabis selection to young and responsible adults in the US.
scope of work
Branding
Brand Identity
Verbal Identity
Illustration
Creative Direction
Packaging
Our intention is to create a brand that is inclusive and distinctive to other cannabis brands in the market. We designed a bright identity system that is inspired by the curiosity and playfulness of Ham—The Hemplorer. He’s a jumpsuit-loving monkey that travels to different universes to explore and learn about cannabis and its benefits. His blue pocket serves as a small portal that allows him to carry anything that he will need in his journey to space. The coil in his jumpsuit lights up when he sees the hemp he’s looking for, reminding him that it’s time to go home.
To strengthen the hemp community, Hempier organized the Space Explorer’s Club where members can learn tips on taking care of their hemp accessories and share their trip stories, allowing each individual to be who they are in a non-judging, welcoming, and collaborative environment.
Each brand in the Hempier dispensary is handpicked and curated with care by Ham. No matter the effect you’re after, Ham will have it ready for you. Enjoy the trip!
