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Chameleon Concepts
Customize. Print. Wear.
Chameleon Concepts
Customize. Print. Wear.
THE BRAND
Chameleon Concepts is a Cebu-based textile printing company that stands out because of their usage of different techniques, and experience and expertise in fabric. ‘Chameleon’ refers to their ability to adapt to their clients’ needs.
scope of work
Branding
Brand Identity
Key Visuals
Product Design
Creative Direction
Creative Consulting
What they’re all about as a company is giving the best of what their clients need – from fabric to ink type to size customization. They are straightforward and effective in rendering their service, so we wanted their brand identity to reflect that.
We simplified the chameleon into a linear illustration that forms a ‘C.’ The logo represents optimism, advancement, and professionalism as a textile printing service. The direction of the chameleon’s eye symbolizes that they always look ahead and forward for progress.
We also created a system that makes it easier for their clients to engage with them. This is aligned with their symbol that stands for the chameleon’s ability to adapt to diverse situations. The visual identity retains the creative nature of the textile and print industry, while preserving the no-fuss and direct professionalism of the folks behind the company.
We were able to create a brand identity that captured their company’s philosophy and a design system that they could apply to future projects.
