Balik Toledo is an organization focused on gratitude. Founded by three women, born and raised in the said community, it aims to emphasize the diverse cultural city through creating programs, livelihood, and products proudly made in Toledo.
scope of work
We engaged in in-depth brand discovery meetings with Balik Toledo’s founding mothers and uncovered what ‘balik’ means to them. We left with a profound understanding of each member’s admiration for the city and convened to personify Toledo City, from the environment to culture and encounters.
We designed a vibrant and warm brand identity that centers around the strengths of the city at the same time embodies the intricacy and dedication towards their work. It features the four icons that represent Toledo; earth, power, coast, and home ensuring that humanity is always at the heart of their work.
To accentuate Balik Toledo’s commitment to versatility, the brands’ primary mark features icons that demonstrate the different programs and events that they are working on. Whether it’s about conservation or trade shows, the identity is adaptable varying its form across different functions.