Balik Toledo
Empowering Communities
Balik Toledo
Empowering Communities
THE BRAND
Balik Toledo is an organization focused on gratitude. Founded by three women, born and raised in the said community, it aims to emphasize the diverse cultural city through creating programs, livelihood, and products proudly made in Toledo.
scope of work
Brand Identity
Branding
Illustration
Creative Direction
Balik Toledo is an organization focused on gratitude. Founded by three women, born and raised in the said community, it aims to emphasize the diverse cultural city through creating programs, livelihood, and products proudly made in Toledo, Cebu PH.
Toledo city is known for its rich history and magnificent natural resources that created thousands of livelihoods through tourism, agriculture, and products. Balik, which means to return, was the central focus of designing the identity.
We engaged in in-depth brand discovery meetings with Balik Toledo’s founding mothers and uncovered what ‘balik’ means to them. We left with a profound understanding of each member’s admiration for the city and convened to personify Toledo City, from the environment to culture and encounters.
Building off of our brand strategy, we decided that Balik Toledo’s visual system should be as flexible and dynamic as its vision — To champion Toledo as a multi-faceted city full of gifted individuals and overflowing natural resources.
We designed a vibrant and warm brand identity that centers around the strengths of the city at the same time embodies the intricacy and dedication towards their work. It features the four icons that represent Toledo; earth, power, coast, and home ensuring that humanity is always at the heart of their work.
To accentuate Balik Toledo’s commitment to versatility, the brands’ primary mark features icons that demonstrate the different programs and events that they are working on. Whether it’s about conservation or trade shows, the identity is adaptable varying its form across different functions.
Our work revolved around a beloved phrase ‘Empowering Communities’ that encapsulates the brand’s promise and commitment to the community. This resulted in a visual narrative that celebrates the local bounty and a playful harmony between nature and the community.
