Chameleon Concepts2018-10-31T04:06:11+00:00

Chameleon Concepts:

Textile printing solution tailored
to your needs.

Branding
Collaterals

T-shirt printing company Chameleon Concepts challenged us to recreate their brand and develop it into a professional yet fun brand that bridges casual and corporate designs for shirts.

The Backbone Company
The Backbone Company

This study shows-off a simplified version of the Chameleon, rendered in a linear style. The creature looks up, arching at an angle that mimics the letter ā€˜Cā€™, the logo mark denotes optimism, progression and professionalism as a textile printing service. The visual identity retains the creative nature of the textile and print industry while preserving the no-fuss professionalism of the corporate industry with its minimalist lines.

The Backbone Company
The Backbone Company