scope of work
Building off of our brand strategy, we decided that Balik Toledo’s visual system should be as flexible and dynamic as its vision — To champion Toledo as a multi-faceted city full of gifted individuals and overflowing natural resources.
To accentuate Balik Toledo’s commitment to versatility, the brands’ primary mark features icons that demonstrate the different programs and events that they are working on. Whether it’s about conservation or trade shows, the identity is adaptable varying its form across different functions.
Our work revolved around a beloved phrase ‘Empowering Communities’ that encapsulates the brand’s promise and commitment to the community. This resulted in a visual narrative that celebrates the local bounty and a playful harmony between nature and community.