Your Story Immigration Consulting

Brand identity for an integrated immigration consulting service with a difference.

Your Story Immigration Consultancy

Writing a New Chapter, Together

SCOPE OF WORK

Branding
Brand Identity
Illustration
Creative Direction
Brand Manual

INTRODUCTION

Your Story Immigration Consulting is designed to help overseas applicants, predominantly Filipino and Chinese applicants, with legitimate programs through reliable and up-to-date intelligence on Canadian Immigration Law.

Branding consulting companies require that the brand emanates a balance of professionalism and hospitality. From the perspective of their clients, immigration is an intimidating process. We want to show that YourStory can help change the idea of immigration into an achievable and life-changing process.

Understanding that immigration is an intimidating process, we wanted the YSIC brand, at first glance, to lower its clients’ tension and start their journey confidently with YSIC’s guidance.

The logo showcases the quintessential Maple leaf, Canada’s emblem of national pride. The intricate design comprises multidirectional arrows that point outward and inward, visually encapsulating the organization’s ethos. The negative spaces between the arrows interlink and create a crossroads, representing the company’s goal for its clients: to empower them with better opportunities, enable them to traverse the immigration journey quickly and confidently, and ultimately achieve their aspirations of a better future.

The font and logo should begin to give a sense of trust, emphasizing that the whole journey is ‘your story’ is essential. YSIC client, on first view, should feel the welcoming presence and understand that YSIC is there to assist them in this big step of their life, making them feel at ease and comfortable.

The brand’s color palette is carefully chosen to intuitively create a visual representation of what the company represents. Cinnabar is associated with the maple leaf and its representation; thus, it is the primary brand color. The rest of the palette operates to support the primary color and create the visual of moving forward to more exciting opportunities.

Two of the company’s brand statements: “Expert guidance through the Canadian Immigration process” and “A step towards your future in Canada,” are the primary foundations for designing these elements that resonate a positive journey. The idea is to emphasize how YSIC would smoothen the process of migrating, ensuring both a brighter destination and a more significant opportunity for a better life.

By combining expert guidance, a client-focused narrative, and a visually compelling brand identity, Your Story carves a unique path in the Canadian immigration landscape. The maple leaf symbol, vibrant color palette, and reassuring brand statements coalesce to paint a picture of opportunity, expertise, and a smooth journey toward a brighter future in Canada.

Our cohesive branding strategy positions Your Story as a reliable service provider and a trusted partner on the path to a new chapter in life, ensuring the audience feels secure and can trust the consultancy.

"Part of their process is understanding the industry and what makes my company's services stand out. This was incredibly helpful in creating the overall brand."

Alnessa Villondo, Your Story Founder