Portfolio Category: Campaigns

Igsuon Kamusta

Campaigns

Covid-19 Information Campaign

Igsuon Kamusta

Covid-19 Information Campaign

THE BRAND

‘Igsuon Kamusta’ (How are you, my brother?) is a song made by Cebuanos for Cebuanos. It is a song about looking out for each other and uniting in the fight against Covid-19. It is a simple reminder to wash our hands regularly, disinfect our surroundings, wear a mask and most importantly, to stay at home. ​​​​​​​

scope of work

Illustration

SPECIAL THANKS TO

Animation by Pepo Daradal

Our studio were tapped to create fun visuals reminding Cebuanos (PH) to wash their hands regularly, disinfect their surroundings, wear a mask and most importantly, to stay at home. Don’t forget to check on your fam and friends. A little ‘kamusta’ (how are you) goes a long way ☀️ 🌈

Check out their YouTube channel for the English translation of the song.

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Igsuon ko

Illustration of the title animation clip Igsuon Ko

Campaigns

Covid-19 Information Campaign​​​​​​​

Igsuon ko

Covid-19 Information Campaign​​​​​​​

‘Igsuon Ko’ (my brother) is a song made by Cebuanos for Cebuanos. It is a song about looking out for each other and uniting in the fight against Covid-19. It is a simple reminder to wash our hands regularly, disinfect our surroundings, wear a mask and most importantly, to stay at home. 

scope of work

Illustration

special thanks to

Animation by Pepo Daradal
Illustration of the title animation clip Igsuon Ko

Our studio were tapped to create quick and fun visuals showing the simple things we can do in our homes during the pandemic.​​​​​​​ A bright and cheery illustration of people taking care of themselves and each other. 

Check out their YouTube channel for the English translation of the song.

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Maskwentohan

an image of a mask made out of foam layered together to form a bird face and another sculpture made of white cardboard to form a pineapple head

Campaigns

Faces of Filipino Folklore

Maskwentohan

Faces of Filipino Folklore

A Halloween mask exhibition by Crossroads. Our studio, along with the tenants of Crossroads, were tapped to create masks that reflects Filipino folklore.
 
We wanted to make something that every Filipino kid could recognize, so we chose to create a chicken mask (tales of sarimanok) 🐓 and pineapple mask 🍍 (the legend of pineapple). 
an image of a mask made out of foam layered together to form a bird face
an image of a mask made out of foam layered together to form a bird face

We gathered available materials around the studio, foam sheet and paper, and started to build the masks. We wanted to keep the innocence of the stories so we decided to keep the materials as is and not add any color on it.

an image of a mask made out of foam layered together to form a pineapple head
an image of a mask made out of foam layered together to form a pineapple head reading a book

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Avenida ’59

Campaigns

Island Girl Summer Collection Campaign

Avenida ’59

Island Girl Summer Collection Campaign

Founded on the shores of beautiful Boracay Island in the Philippines, Island Girl is a resort brand that specializes in a vast range of hand-woven, hand-crafted natural, indigenous materials found in our Islands. They combine  old-world handcrafting skills and indigenous materials with the latest trends of today to come up with a range that is fashionable as much as it is all natural.​​​​​​​

THE CAMPAIGN

This season, travel down an exotic setting and beyond! Soak up the bold vibrant colors that mimic the streets of Old Havana and the vivid coasts of the Philippines. Island Girl’s newest collection, Avenida ’59 plays up retro hues with rich textures and simple silhouettes that go with Caribbean-style motifs. Here’s a collection that gives anyone the perfect excuse to don sexy flamenco ruffles or light breezy dresses at any time of the day!

scope of work

Campaign Launch
Creative Direction
Copywriting
Photography​​​​​​​
Styling​​​​​​​
an image of a shoulder bag in rattan material
An image of a woman wearing a hat with earrings and a woman wearing a bandana with earrings

“Havana Oh Na Na” has had us dreaming of Cuba’s tropical allure and old world charm and Avenida ‘59, is a reflection of just that!  Island Girl’s summer 2018 collection evokes an easy stride, whether you’re in the lush tropics of the Philippines or the festive streets of Old Havana.

an image of a rainbow hand bag a a woman in a pineapple earrings
Inspired from our idea of summer—as zesty as the lime wedge of your Mojito—each hand-crafted piece can take you from posh date nights to casual beach getaways in a jiff.
an image of handbags and a woman in a hat with earrings
an image of 2 handbags in orange background
an image of a woman holding a blue handbag in orange background
an image of a hand holding hand bags and a woman wearing a red dress holding a pink clutch bag
an image of a woman wearing a red dress holding a clutch bag with words Avenida '59
an image of a woman wearing a red dress holding a clutch bag
an image of a woman wearing a red dress holding a blue clutch bag in orange background
​​​​​Visit Island girl and take a piece of paradise with you.

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Heritage

Campaigns

Island Girl 2018 Campaign

Heritage

Island Girl 2018 Campaign

Founded on the shores of beautiful Boracay Island in the Philippines, Island Girl is a resort brand that specializes in a vast range of hand-woven, hand-crafted natural, indigenous materials found in our Islands. They combine  old-world handcrafting skills and indigenous materials with the latest trends of today to come up with a range that is fashionable as much as it is all natural.​​​​​​​

THE CAMPAIGN

Inspired by the iconic Peacock chair, the new collection embraces the Filipino craft of rattan weaving that dates back generations ago. Island Girl wanted to honor this traditional practice by reinterpreting the piece that launched the Philippine furniture industry into the international spotlight during the 70’s. Elizabeth Taylor, Brigitte Bardot, Diana Ross, and Zsa Zsa Gabor are just few of the stellar celebrities who have been famously photographed in a Peacock chair.

scope of work

Campaign Launch
Creative Direction
Copywriting
Photography​​​​​​​
Styling​​​​​​​

The cage bags are handcrafted with rattan, and feature detachable sling straps. Beyond being a simple accessory, it is an original creation with a rich history that reflects the extraordinary skills of Filipino weavers and the beauty of our Filipino culture.

images of a clutch bags
Heritage collection sought to capture a modern, relevant and timeless aesthetic. By building on theses identity, we were able to accentuate Filipino craftmanship in a rustic contemporary fashion. 
Images of a woman wearing the hand bag
Image of a woman wearing a belt bag in white sleeveless shirt
A true marriage of fashion, function and heritage, the Heritage collection celebrates the present by paying homage to the past.
​​​​​​​ Visit Island girl and take a piece of paradise with you.

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Grow Cebu Music

Campaigns

The School Tour

Grow Cebu Music

The School Tour

THE BRAND

Spearheaded by 22 Tango Records in collaboration with Create Cebu, Grow Cebu Music was all about having an open conversation with the current generation of listeners about the local music community of Cebu. Through visiting different schools and universities, the campaign encouraged love for homegrown music and all its aspects; from what goes down behind the scenes to stories from thriving local singer-songwriters. All this was done as an effort towards sustainability.

scope of work

Re-Branding
Identity Design
Illustration
Illustrations of the growbot mascot with photos of participants and musicians
logo design of the brand with words Grow Cebu Music and the brand robot mascot
The pre-existing logo was a face composed of a mix of musical elements. We reworked it according to the new young audience of the campaign. That face eventually developed into an official mascot we call, “Growbot.” Less mechanical and with brighter colors, the mascot’s function and aesthetics were crucial because it was going to be the visual identity of the campaign.
Image of the brand mascot with its music instrument parts and vehicles
It was an awesome experience collaborating with such creative organizations like Create Cebu and 22 Tango Records. Out of that, we created a brand that would represent the wide-eyed energy of the campaign’s audience and the vibrant spirit of its subject – the local music community. The visual impact had to send the message of creativity and productivity through music appreciation.
Poster design for the Music Tour with images of the band and illustration of Growbot, the brand mascot
Images on the School Tour with people smiling with Growbot, the brand mascot
The visual identity gave Grow Cebu Music a unique and memorable personality that was inviting and fun. It encouraged students to listen and engage with the speakers and performers. It also perfectly matched the smiles of the students. 
Illustration of the music city that the brand envisioned with event photos
poster design samples for the brand with illustrations of the mascot robot and musical instruments
Photo image with the participants, musicians, organizers and Growbot, the brand mascot

22 Tango Records, now 22 Tango Music Group, continues to create initiatives for the local music community like their ongoing campaign, AMUMA: Homegrown Music Emergency Fund, an effort to build financial resource through crowdfunding and patronage.

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