Igsuon Kamusta

Motion Graphics

Covid-19 Information Campaign

Igsuon Kamusta

Covid-19 Information Campaign

THE BRAND

‘Igsuon Kamusta’ (How are you, my brother?) is a song made by Cebuanos for Cebuanos. It is a song about looking out for each other and uniting in the fight against Covid-19. It is a simple reminder to wash our hands regularly, disinfect our surroundings, wear a mask and most importantly, to stay at home. ​​​​​​​

scope of work

Illustration Character Design Motion Graphics

SPECIAL THANKS TO

Animation by Pepo Daradal

Our studio were tapped to create fun visuals reminding Cebuanos (PH) to wash their hands regularly, disinfect their surroundings, wear a mask and most importantly, to stay at home. Don’t forget to check on your fam and friends. A little ‘kamusta’ (how are you) goes a long way ☀️ 🌈

Check out their YouTube channel for the English translation of the song.

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Igsuon ko

Illustration of the title animation clip Igsuon Ko

Motion Graphics

Covid-19 Information Campaign​​​​​​​

Igsuon ko

Covid-19 Information Campaign​​​​​​​

‘Igsuon Ko’ (my brother) is a song made by Cebuanos for Cebuanos. It is a song about looking out for each other and uniting in the fight against Covid-19. It is a simple reminder to wash our hands regularly, disinfect our surroundings, wear a mask and most importantly, to stay at home. 

scope of work

Illustration

special thanks to

Animation by Pepo Daradal
Illustration of the title animation clip Igsuon Ko

Our studio were tapped to create quick and fun visuals showing the simple things we can do in our homes during the pandemic.​​​​​​​ A bright and cheery illustration of people taking care of themselves and each other. 

Check out their YouTube channel for the English translation of the song.

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Grow Cebu Music

Motion Graphics

The School Tour

Grow Cebu Music

The School Tour

THE BRAND

Spearheaded by 22 Tango Records in collaboration with Create Cebu, Grow Cebu Music was all about having an open conversation with the current generation of listeners about the local music community of Cebu. Through visiting different schools and universities, the campaign encouraged love for homegrown music and all its aspects; from what goes down behind the scenes to stories from thriving local singer-songwriters. All this was done as an effort towards sustainability.

scope of work

Re-Branding
Identity Design
Illustration
Illustrations of the growbot mascot with photos of participants and musicians
logo design of the brand with words Grow Cebu Music and the brand robot mascot
The pre-existing logo was a face composed of a mix of musical elements. We reworked it according to the new young audience of the campaign. That face eventually developed into an official mascot we call, “Growbot.” Less mechanical and with brighter colors, the mascot’s function and aesthetics were crucial because it was going to be the visual identity of the campaign.
Image of the brand mascot with its music instrument parts and vehicles
It was an awesome experience collaborating with such creative organizations like Create Cebu and 22 Tango Records. Out of that, we created a brand that would represent the wide-eyed energy of the campaign’s audience and the vibrant spirit of its subject – the local music community. The visual impact had to send the message of creativity and productivity through music appreciation.
Poster design for the Music Tour with images of the band and illustration of Growbot, the brand mascot
Images on the School Tour with people smiling with Growbot, the brand mascot
The visual identity gave Grow Cebu Music a unique and memorable personality that was inviting and fun. It encouraged students to listen and engage with the speakers and performers. It also perfectly matched the smiles of the students. 
Illustration of the music city that the brand envisioned with event photos
poster design samples for the brand with illustrations of the mascot robot and musical instruments
Photo image with the participants, musicians, organizers and Growbot, the brand mascot

22 Tango Records, now 22 Tango Music Group, continues to create initiatives for the local music community like their ongoing campaign, AMUMA: Homegrown Music Emergency Fund, an effort to build financial resource through crowdfunding and patronage.

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