NegosYou by RAFI MFI

Creative Consulting

Impact Through Financial Literacy

NegosYou by RAFI MFI

Impact through Financial Literacy

THE BRAND

RAFI Microfinance, Inc. (RAFI MFI) is a program under the Economic Well-Being Cluster of the Ramon Aboitiz Foundation Inc. (RAFI) that seeks to empower micro-entrepreneurs all across the Philippines. We helped them craft visuals for the NegosYou training modules to deliver an informative yet enjoyable reading experience.

scope of work

Creative Direction
Illustration
Character Design
Key Visuals

design team

Frances Enriquez
Jane Sayson
Emem Seno

special thanks

Morgan Tornilla
Kenneth Hicks

RAFI MFI’s goal for the modules was to provide practical, actionable information, boost financial literacy, and nurture a business mindset in their clients: traditional mom and pop entrepreneurs (lovingly referred to as Nanays and Tatays) who built their businesses from scratch, most of whom with little to no formal business education.

As part of our research and design process, we met with the RAFI MFI team to understand what challenges their clients faced with the modules. They revealed that the most common concern raised in Focus Group Discussions was feeling intimidated or overwhelmed by text-heavy material. To address this, we focused on creating distinctive visuals that would evoke curiosity and make the educational content of the modules as approachable and engaging as possible.

Clear and bright infographics were designed to enhance each module’s effectiveness as an educational tool. This involved using contrasting colors and various design elements to visually break down the information into more easily digestible chunks. Additional graphic elements such as minimal icons were created to visually reinforce the content and mark each section of the module based on their respective learning objectives.

In one of these sections, a comic was used to contextualize the concepts within the module in an entertaining and relatable way. We took charge of paneling/storyboarding, character design, and illustration. Hand-drawn characters and illustrations paired with a bold color palette give the module a sense of familiarity, while capturing genuine enthusiasm.

Lastly, it was important to our client that the modules be able to serve as long-term reference material. So, careful consideration was given to the printed nature of the final output. We chose to use bright, highly saturated colors that would be able to withstand a considerable amount of wear and tear and encourage the Nanays and Tatays to come back to the information in the modules as many times as needed.

After designing 2 NegosYou modules we were invited back to continue work on their third series. RAFI MFI has always been committed to supporting their clients throughout the entire course of their business journey. This extended collaboration allows us to support them in turn, utilizing creativity to make each NegosYou module a truly transformational learning experience.

“We received good feedback from clients because their promotional content and the graphics were very reader-friendly, considering our clients are an average of 30–40 years old. Overall, their output was great.”

Dafnie Relampagos, Client Training & Development Specialist, RAFI Microfinance

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novoMOF

An image of a boxed roboto raising their arms up with smiling and dizzy faces

Creative Consulting

Driving Success Through MOF Innovation

novoMOF

Driving Success Through MOF Innovation

THE BRAND

NovoMOF is a Switzerland-based sustainabile tech company that focuses on the production and commercialization of metal-organic frameworks (MOFs), a new type of highly porous absorbents. They collaborate with their clients and improve their businesses by leveraging the special properties of this material by using sustainable technology to disrupt the modern industrial complex for the better. Novomof ultimately hopes to address pressing global issues such as water scarcity, food waste, carbon capture, and raw materials recovery.

scope of work

Creative Direction
Brand Guideline
3D Mascot Design
Graphic Design

design team

Frances Enriquez
Magno Mateo
Emem Seno

design team

Morgan Tornilla
Kenneth Hicks

In partnering with us, their initial goal was to solidify the company’s visual branding without completely abandoning their existing logo, color scheme, and typography. We were eager to bring attention to their new technology and new ideas with a new look. One that conveys the exciting potential and novelty of what novoMOF has to offer. From building the brand guideline to business card design, and even exhibition booth design, we’ve been able to foster a long-term partnership that has only continued to flourish.

Their primary brand colors from the start were yellow, white, and black. This is a novel color combination within the sustainable technology sphere and grounds our client’s identity as a niche service provider of tech-driven solutions. We decided to embrace that while injecting a fresh new feeling with a secondary color palette of mostly bright, and contrasting colors.

Variants of their existing logo were then created to extend its use across a wider variety of applications. A clear zone was also implemented around each iteration of the logo, and a distinct typographical hierarchy was established to reinforce a clean, modern, and professional aesthetic.

To inject a sense of dynamism into the brand identity a wide range of design elements to mix, match, and layer were developed for them as well. These elements were derived directly from the shapes and colors in the identity itself, and also inspired by the shapes and fine lines used in depictions of molecular structure. We deliberately kept the line weights fine as it creates opportunities to add a great deal of texture in a subtle, understated way.

The Backbone branding and visual identity for novoMOF

Finally, we designed a mascot called Morgan, a boxy and charmingly expressive robot whose mission is to capture carbon in the air. Taking inspiration from pixar’s Wall-E, the mascot introduces a lighthearted counterpoint to the brand’s professional identity: an element that sets them apart from the competition. This design serves as a vessel for the human element that is still very much at the core of both Morgan the molecular guardian, and of novoMOF itself.

Overall, the new brand guidelines provide a foundation for the systematic creation of clear and cohesive brand messaging. The combination of novel color choices, human elements, and dynamic design enable them to present the wide variety of services that they offer together under a powerfully unique and unified brand identity.

An image of a boxed roboto raising their arms up with smiling and dizzy faces

“Their out-of-the-box thinking and creative approach in developing the 3D brand mascot were amazing!”

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Balik Toledo

Business cards with illustrations icons that represents energy, home, sustainability and conservation

Creative Consulting

Empowering Communities

Balik Toledo

Empowering Communities

THE BRAND

Balik Toledo is an organization focused on gratitude. Founded by three women, born and raised in the said community, it aims to emphasize the diverse cultural city through creating programs, livelihood, and products proudly made in Toledo, Cebu PH.

scope of work

Brand Identity
Branding
Illustration
Creative Direction
Toledo city is known for its rich history and magnificent natural resources that created thousands of livelihoods through tourism, agriculture, and products. Balik, which means to return, was the central focus of designing the identity. 
Photo of people in the market

We engaged in in-depth brand discovery meetings with Balik Toledo’s founding mothers and uncovered what ‘balik’ means to them. We left with a profound understanding of each member’s admiration for the city and convened to personify Toledo City, from the environment to culture and encounters.

Building off of our brand strategy, we decided that Balik Toledo’s visual system should be as flexible and dynamic as its vision — To champion Toledo as a multi-faceted city full of gifted individuals and overflowing natural resources. ​​​​​​​
Invitation for an event
Poster with images of Toledo City, Cebu Philippines

We designed a vibrant and warm brand identity that centers around the strengths of the city at the same time embodies the intricacy and dedication towards their work. It features the four icons that represent Toledo; earth, power, coast, and home ensuring that humanity is always at the heart of their work.  

Image of calling cards with icons of Home, nature and Sustinability
Illustration of wheelbarrow, bucket of fish , sack of rice and a logo of the brand Balike Toledo
Illustration of a woman holding a wheelbarrow and a bearded fisherman holding a fish

To accentuate Balik Toledo’s commitment to versatility, the brands’ primary mark features icons that demonstrate the different programs and events that they are working on. Whether it’s about conservation or trade shows, the identity is adaptable varying its form across different functions. 

Poster design highlighting Toledo Cebu's tourist spot
Graphic poster design of the brand highlighting nature and power
Our work revolved around a beloved phrase ‘Empowering Communities’ that encapsulates the brand’s promise and commitment to the community. This resulted in a visual narrative that celebrates the local bounty and a playful harmony between nature and the community. ​​​​​​​
Sample invitation card and wrapper design of the brand

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Bez Acre

Creative Consulting

All-Natural Produce

Bez Acre

All-Natural Produce

THE BRAND

Bez Acre is a family-owned farm in Toledo, Cebu PH selling preserved jams, spices, and produce fresh from their backyard. Initially for personal consumption, what they harvest from their farm now is being shared to others, giving a richer meaning to reaping what you sow.

scope of work

Brand Identity
Verbal Identity
Naming
Packaging

ACCOLADE

ASEAN-KOREA Excellent Design Semi-finalist

The vacation home of the Enriquez family in Toledo was a place where they could pause and bond. They would devote their time into taking care of their land, bearing in mind their roles as stewards of the earth. 

The farmer’s hat is a symbol for the hard work, integrity, and diligence in tending their fields with their very hands. Bez Acre’s philosophy is to cultivate the earth with attention and gratitude.
Illustrations of farm essentials
Bez Acre is all about planting with care and harvesting with thanks. The verbal identity of the brand is modeled after a prayer – a gentle expression of gratitude to the Creator for everything. This significant aspect of the family’s belief system is also emphasized in the packaging. 
Earth tones and illustrations of farm elements like fruits, vegetables, animals, and tools, make the overall brand voice and identity rustic, warm, and full of care. As hearty as a cup of hot cocoa on a rainy day, the Enriquez family welcomes their customers into their family with open arms too.
Illustrations of the brand

A family that plants together, stays together. Check them out at their Facebook page and get some soulful goods for yourself.

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Eckers

An image of a logo of the brand on top of the colorful illustrations of fruits

Creative Consulting

Just The Good Juice

Eckers

Just The Good Juice

THE BRAND

Eckers is a native fruit juice bar that glorifies the natural flavors of fruits by not using preservatives or additives. Eckergenis Elnar, the man behind Eckers, is a self-confessed foodie and jetsetter who always pairs his snacks with juice.

scope of work

Brand Identity
Packaging
Space design
Verbal Identity

Special thanks to

Photography by Zack Aldave
Logo of the brand in orange hues
The basis of the product, which was fruits, inspired the direction of the brand identity. The color palette is very bright and happy to match the vibrancy of citrus fruits. 
Illustrations of fruits in line art and vector art
An image of a logo of the brand on top of the colorful illustrations of fruits
The basis of the product, which was fruits, inspired the direction of the brand identity. The color palette is very bright and happy to match the vibrancy of citrus fruits. 
Images of Illustration of fruits, Tshirt design, poster design and product design
What started as a family business with his kids making the recipes and mixing the juices now has grown into a full-fledged business. In the span of 3 years, they already have a warehouse and 5 kiosks around Cebu and 1 kiosk in Cagayan de Oro, PH.
An image of a rectangular signage with light in the background
Images of the Kiosk, menu design, cups and products of the brand
Quench your thirst with healthy drinks from Eckers. Check out their Facebook page.

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Maskwentohan

an image of a mask made out of foam layered together to form a bird face and another sculpture made of white cardboard to form a pineapple head

Creative Consulting

Faces of Filipino Folklore

Maskwentohan

Faces of Filipino Folklore

A Halloween mask exhibition by Crossroads. Our studio, along with the tenants of Crossroads, were tapped to create masks that reflects Filipino folklore.
 
We wanted to make something that every Filipino kid could recognize, so we chose to create a chicken mask (tales of sarimanok) 🐓 and pineapple mask 🍍 (the legend of pineapple). 
an image of a mask made out of foam layered together to form a bird face
an image of a mask made out of foam layered together to form a bird face

We gathered available materials around the studio, foam sheet and paper, and started to build the masks. We wanted to keep the innocence of the stories so we decided to keep the materials as is and not add any color on it.

an image of a mask made out of foam layered together to form a pineapple head
an image of a mask made out of foam layered together to form a pineapple head reading a book

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Avenida ’59

Creative Consulting

Island Girl Summer Collection Campaign

Avenida ’59

Island Girl Summer Collection Campaign

Founded on the shores of beautiful Boracay Island in the Philippines, Island Girl is a resort brand that specializes in a vast range of hand-woven, hand-crafted natural, indigenous materials found in our Islands. They combine  old-world handcrafting skills and indigenous materials with the latest trends of today to come up with a range that is fashionable as much as it is all natural.​​​​​​​

THE CAMPAIGN

This season, travel down an exotic setting and beyond! Soak up the bold vibrant colors that mimic the streets of Old Havana and the vivid coasts of the Philippines. Island Girl’s newest collection, Avenida ’59 plays up retro hues with rich textures and simple silhouettes that go with Caribbean-style motifs. Here’s a collection that gives anyone the perfect excuse to don sexy flamenco ruffles or light breezy dresses at any time of the day!

scope of work

Campaign Launch
Creative Direction
Copywriting
Photography​​​​​​​
Styling​​​​​​​
an image of a shoulder bag in rattan material
An image of a woman wearing a hat with earrings and a woman wearing a bandana with earrings

“Havana Oh Na Na” has had us dreaming of Cuba’s tropical allure and old world charm and Avenida ‘59, is a reflection of just that!  Island Girl’s summer 2018 collection evokes an easy stride, whether you’re in the lush tropics of the Philippines or the festive streets of Old Havana.

an image of a rainbow hand bag a a woman in a pineapple earrings
Inspired from our idea of summer—as zesty as the lime wedge of your Mojito—each hand-crafted piece can take you from posh date nights to casual beach getaways in a jiff.
an image of handbags and a woman in a hat with earrings
an image of 2 handbags in orange background
an image of a woman holding a blue handbag in orange background
an image of a hand holding hand bags and a woman wearing a red dress holding a pink clutch bag
an image of a woman wearing a red dress holding a clutch bag with words Avenida '59
an image of a woman wearing a red dress holding a clutch bag
an image of a woman wearing a red dress holding a blue clutch bag in orange background
​​​​​Visit Island girl and take a piece of paradise with you.

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Chameleon Concepts

Creative Consulting

Customize. Print. Wear.

Chameleon Concepts

Customize. Print. Wear.

THE BRAND

Chameleon Concepts is a Cebu-based textile printing company that stands out because of their usage of different techniques, and experience and expertise in fabric. ‘Chameleon’ refers to their ability to adapt to their clients’ needs.
 
 

scope of work

Brand Identity
Print Design
an image f the logo with wordmark

What they’re all about as a company is giving the best of what their clients need – from fabric to ink type to size customization. They are straightforward and effective in rendering their service, so we wanted their brand identity to reflect that.

an image of textile paint with brush inside of it

We simplified the chameleon into a linear illustration that forms a ‘C.’ The logo represents optimism, advancement, and professionalism as a textile printing service. The direction of the chameleon’s eye symbolizes that they always look ahead and forward for progress.

image of the old logo vs the newly design modern logo
An image of a white t-shirt print with the logo on it and an image of a paper roll with the logo on it
We also created a system that makes it easier for their clients to engage with them. This is aligned with their symbol that stands for the chameleon’s ability to adapt to diverse situations. The visual identity retains the creative nature of the textile and print industry, while preserving the no-fuss and direct professionalism of the folks behind the company.
image of a stamp using the logo printed on a paper
An image of a tote bag, invitation and wrapping paper, hang tags and a man wearing a white shirt with a logo on it
We were able to create a brand identity that captured their company’s philosophy and a design system that they could apply to future projects.
image of a mug with a logo on it and a metallic pin on a shirt of the logo
Image of a man wearing a hat, logo on gray background and logo on pin design
Get your textiles customized with Chameleon Concepts. 
Follow them on Facebook and Instagram.

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Heritage

Creative Consulting

Island Girl 2018 Campaign

Heritage

Island Girl 2018 Campaign

Founded on the shores of beautiful Boracay Island in the Philippines, Island Girl is a resort brand that specializes in a vast range of hand-woven, hand-crafted natural, indigenous materials found in our Islands. They combine  old-world handcrafting skills and indigenous materials with the latest trends of today to come up with a range that is fashionable as much as it is all natural.​​​​​​​

THE CAMPAIGN

Inspired by the iconic Peacock chair, the new collection embraces the Filipino craft of rattan weaving that dates back generations ago. Island Girl wanted to honor this traditional practice by reinterpreting the piece that launched the Philippine furniture industry into the international spotlight during the 70’s. Elizabeth Taylor, Brigitte Bardot, Diana Ross, and Zsa Zsa Gabor are just few of the stellar celebrities who have been famously photographed in a Peacock chair.

scope of work

Campaign Launch
Creative Direction
Copywriting
Photography​​​​​​​
Styling​​​​​​​

The cage bags are handcrafted with rattan, and feature detachable sling straps. Beyond being a simple accessory, it is an original creation with a rich history that reflects the extraordinary skills of Filipino weavers and the beauty of our Filipino culture.

images of a clutch bags
Heritage collection sought to capture a modern, relevant and timeless aesthetic. By building on theses identity, we were able to accentuate Filipino craftmanship in a rustic contemporary fashion. 
Images of a woman wearing the hand bag
Image of a woman wearing a belt bag in white sleeveless shirt
A true marriage of fashion, function and heritage, the Heritage collection celebrates the present by paying homage to the past.
​​​​​​​ Visit Island girl and take a piece of paradise with you.

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Grow Cebu Music

Creative Consulting

The School Tour

Grow Cebu Music

The School Tour

THE BRAND

Spearheaded by 22 Tango Records in collaboration with Create Cebu, Grow Cebu Music was all about having an open conversation with the current generation of listeners about the local music community of Cebu. Through visiting different schools and universities, the campaign encouraged love for homegrown music and all its aspects; from what goes down behind the scenes to stories from thriving local singer-songwriters. All this was done as an effort towards sustainability.

scope of work

Re-Branding
Identity Design
Illustration
Illustrations of the growbot mascot with photos of participants and musicians
logo design of the brand with words Grow Cebu Music and the brand robot mascot
The pre-existing logo was a face composed of a mix of musical elements. We reworked it according to the new young audience of the campaign. That face eventually developed into an official mascot we call, “Growbot.” Less mechanical and with brighter colors, the mascot’s function and aesthetics were crucial because it was going to be the visual identity of the campaign.
Image of the brand mascot with its music instrument parts and vehicles
It was an awesome experience collaborating with such creative organizations like Create Cebu and 22 Tango Records. Out of that, we created a brand that would represent the wide-eyed energy of the campaign’s audience and the vibrant spirit of its subject – the local music community. The visual impact had to send the message of creativity and productivity through music appreciation.
Poster design for the Music Tour with images of the band and illustration of Growbot, the brand mascot
Images on the School Tour with people smiling with Growbot, the brand mascot
The visual identity gave Grow Cebu Music a unique and memorable personality that was inviting and fun. It encouraged students to listen and engage with the speakers and performers. It also perfectly matched the smiles of the students. 
Illustration of the music city that the brand envisioned with event photos
poster design samples for the brand with illustrations of the mascot robot and musical instruments
Photo image with the participants, musicians, organizers and Growbot, the brand mascot

22 Tango Records, now 22 Tango Music Group, continues to create initiatives for the local music community like their ongoing campaign, AMUMA: Homegrown Music Emergency Fund, an effort to build financial resource through crowdfunding and patronage.

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