ANTHILL

Campaigns

Wear Your Tribe, Wear With Pride

ANTHILL

Wear Your Tribe, Wear With Pride

THE BRAND

From day one, our partner ANTHILL has sought the preservation of Philippine weaving traditions through the creation of sustainable livelihood opportunities. After 13 years of growth in the pursuit of this goal, they wanted to celebrate with a refreshed brand identity. Our job was to help them embrace a new chapter in their business journey while retaining the integrity of the brand’s roots and core values.

scope of work

Brand Refresh
Brand Identity
Creative Direction
Iconography
Brand Manual

special thanks to

Morgan Tornilla
Kenneth Hicks
Brand refresh and visual identity for ANTHILL

To do this, the original logo was maintained, and for primary brand colors we gave them a palette of complimentary earth tones supported by crisp, contrasting hues to convey the fresh, modern energy that our client brings to their work. These would be further accented by mostly neutral secondary colors.

Due to the nature of their products, our client often deals with a large variety of textures and media. So, when it came to typography they needed fonts that were clean and legible, with a variety of options for line weight. It was equally important that the brand’s typography set be easily available online based on the workflow needs of their growing team. Flexibility and accessibility were a must.

A ribbon-like arc was designed to serve as the brand’s primary graphic asset. This kept a reference to textiles at the heart of their visual identity. The arch shape also implies a portal, both to a space for the celebration and elevation of Philippine weaving traditions, and a portal opening for those traditions to meet new, global opportunities.

We also supplied them with new icons for their website utilizing minimal line art with rounded edges to imbue the iconography with a sense of motion and flow as well as echo the curves in the arc.

The photography guidelines for brand heroes and styling cues emphasize their intention to reach a more diverse, worldwide audience. The characteristics that we aimed to convey were warm and colorful, but mature and inclusive.

Upon completion, we were immediately able to put the brand guide to use as the basis for their B2B pitch decks. 

Beyond that, it’s been wonderful to see the ANTHILL team empowered,  and eagerly using the guide to create their own collaterals, confident in the impact of their message as they continue to champion Philippine weaves and craftsmanship.

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NegosYou by RAFI MFI

Campaigns

Impact Through Financial Literacy

NegosYou by RAFI MFI

Impact through Financial Literacy

THE BRAND

RAFI Microfinance, Inc. (RAFI MFI) is a program under the Economic Well-Being Cluster of the Ramon Aboitiz Foundation Inc. (RAFI) that seeks to empower micro-entrepreneurs all across the Philippines. We helped them craft visuals for the NegosYou training modules to deliver an informative yet enjoyable reading experience.

scope of work

Creative Direction
Illustration
Character Design
Key Visuals

design team

Frances Enriquez
Jane Sayson
Emem Seno

special thanks

Morgan Tornilla
Kenneth Hicks

RAFI MFI’s goal for the modules was to provide practical, actionable information, boost financial literacy, and nurture a business mindset in their clients: traditional mom and pop entrepreneurs (lovingly referred to as Nanays and Tatays) who built their businesses from scratch, most of whom with little to no formal business education.

As part of our research and design process, we met with the RAFI MFI team to understand what challenges their clients faced with the modules. They revealed that the most common concern raised in Focus Group Discussions was feeling intimidated or overwhelmed by text-heavy material. To address this, we focused on creating distinctive visuals that would evoke curiosity and make the educational content of the modules as approachable and engaging as possible.

Clear and bright infographics were designed to enhance each module’s effectiveness as an educational tool. This involved using contrasting colors and various design elements to visually break down the information into more easily digestible chunks. Additional graphic elements such as minimal icons were created to visually reinforce the content and mark each section of the module based on their respective learning objectives.

In one of these sections, a comic was used to contextualize the concepts within the module in an entertaining and relatable way. We took charge of paneling/storyboarding, character design, and illustration. Hand-drawn characters and illustrations paired with a bold color palette give the module a sense of familiarity, while capturing genuine enthusiasm.

Lastly, it was important to our client that the modules be able to serve as long-term reference material. So, careful consideration was given to the printed nature of the final output. We chose to use bright, highly saturated colors that would be able to withstand a considerable amount of wear and tear and encourage the Nanays and Tatays to come back to the information in the modules as many times as needed.

After designing 2 NegosYou modules we were invited back to continue work on their third series. RAFI MFI has always been committed to supporting their clients throughout the entire course of their business journey. This extended collaboration allows us to support them in turn, utilizing creativity to make each NegosYou module a truly transformational learning experience.

“We received good feedback from clients because their promotional content and the graphics were very reader-friendly, considering our clients are an average of 30–40 years old. Overall, their output was great.”

Dafnie Relampagos, Client Training & Development Specialist, RAFI Microfinance

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Igsuon Kamusta

Campaigns

Covid-19 Information Campaign

Igsuon Kamusta

Covid-19 Information Campaign

THE BRAND

‘Igsuon Kamusta’ (How are you, my brother?) is a song made by Cebuanos for Cebuanos. It is a song about looking out for each other and uniting in the fight against Covid-19. It is a simple reminder to wash our hands regularly, disinfect our surroundings, wear a mask and most importantly, to stay at home. ​​​​​​​

scope of work

Illustration Character Design Motion Graphics

SPECIAL THANKS TO

Animation by Pepo Daradal

Our studio were tapped to create fun visuals reminding Cebuanos (PH) to wash their hands regularly, disinfect their surroundings, wear a mask and most importantly, to stay at home. Don’t forget to check on your fam and friends. A little ‘kamusta’ (how are you) goes a long way ☀️ 🌈

Check out their YouTube channel for the English translation of the song.

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Igsuon ko

Illustration of the title animation clip Igsuon Ko

Campaigns

Covid-19 Information Campaign​​​​​​​

Igsuon ko

Covid-19 Information Campaign​​​​​​​

‘Igsuon Ko’ (my brother) is a song made by Cebuanos for Cebuanos. It is a song about looking out for each other and uniting in the fight against Covid-19. It is a simple reminder to wash our hands regularly, disinfect our surroundings, wear a mask and most importantly, to stay at home. 

scope of work

Illustration

special thanks to

Animation by Pepo Daradal
Illustration of the title animation clip Igsuon Ko

Our studio were tapped to create quick and fun visuals showing the simple things we can do in our homes during the pandemic.​​​​​​​ A bright and cheery illustration of people taking care of themselves and each other. 

Check out their YouTube channel for the English translation of the song.

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Maskwentohan

an image of a mask made out of foam layered together to form a bird face and another sculpture made of white cardboard to form a pineapple head

Campaigns

Faces of Filipino Folklore

Maskwentohan

Faces of Filipino Folklore

A Halloween mask exhibition by Crossroads. Our studio, along with the tenants of Crossroads, were tapped to create masks that reflects Filipino folklore.
 
We wanted to make something that every Filipino kid could recognize, so we chose to create a chicken mask (tales of sarimanok) 🐓 and pineapple mask 🍍 (the legend of pineapple). 
an image of a mask made out of foam layered together to form a bird face
an image of a mask made out of foam layered together to form a bird face

We gathered available materials around the studio, foam sheet and paper, and started to build the masks. We wanted to keep the innocence of the stories so we decided to keep the materials as is and not add any color on it.

an image of a mask made out of foam layered together to form a pineapple head
an image of a mask made out of foam layered together to form a pineapple head reading a book

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Avenida ’59

Campaigns

Island Girl Summer Collection Campaign

Avenida ’59

Island Girl Summer Collection Campaign

Founded on the shores of beautiful Boracay Island in the Philippines, Island Girl is a resort brand that specializes in a vast range of hand-woven, hand-crafted natural, indigenous materials found in our Islands. They combine  old-world handcrafting skills and indigenous materials with the latest trends of today to come up with a range that is fashionable as much as it is all natural.​​​​​​​

THE CAMPAIGN

This season, travel down an exotic setting and beyond! Soak up the bold vibrant colors that mimic the streets of Old Havana and the vivid coasts of the Philippines. Island Girl’s newest collection, Avenida ’59 plays up retro hues with rich textures and simple silhouettes that go with Caribbean-style motifs. Here’s a collection that gives anyone the perfect excuse to don sexy flamenco ruffles or light breezy dresses at any time of the day!

scope of work

Campaign Launch
Creative Direction
Copywriting
Photography​​​​​​​
Styling​​​​​​​
an image of a shoulder bag in rattan material
An image of a woman wearing a hat with earrings and a woman wearing a bandana with earrings

“Havana Oh Na Na” has had us dreaming of Cuba’s tropical allure and old world charm and Avenida ‘59, is a reflection of just that!  Island Girl’s summer 2018 collection evokes an easy stride, whether you’re in the lush tropics of the Philippines or the festive streets of Old Havana.

an image of a rainbow hand bag a a woman in a pineapple earrings
Inspired from our idea of summer—as zesty as the lime wedge of your Mojito—each hand-crafted piece can take you from posh date nights to casual beach getaways in a jiff.
an image of handbags and a woman in a hat with earrings
an image of 2 handbags in orange background
an image of a woman holding a blue handbag in orange background
an image of a hand holding hand bags and a woman wearing a red dress holding a pink clutch bag
an image of a woman wearing a red dress holding a clutch bag with words Avenida '59
an image of a woman wearing a red dress holding a clutch bag
an image of a woman wearing a red dress holding a blue clutch bag in orange background
​​​​​Visit Island girl and take a piece of paradise with you.

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Heritage

Campaigns

Island Girl 2018 Campaign

Heritage

Island Girl 2018 Campaign

Founded on the shores of beautiful Boracay Island in the Philippines, Island Girl is a resort brand that specializes in a vast range of hand-woven, hand-crafted natural, indigenous materials found in our Islands. They combine  old-world handcrafting skills and indigenous materials with the latest trends of today to come up with a range that is fashionable as much as it is all natural.​​​​​​​

THE CAMPAIGN

Inspired by the iconic Peacock chair, the new collection embraces the Filipino craft of rattan weaving that dates back generations ago. Island Girl wanted to honor this traditional practice by reinterpreting the piece that launched the Philippine furniture industry into the international spotlight during the 70’s. Elizabeth Taylor, Brigitte Bardot, Diana Ross, and Zsa Zsa Gabor are just few of the stellar celebrities who have been famously photographed in a Peacock chair.

scope of work

Campaign Launch
Creative Direction
Copywriting
Photography​​​​​​​
Styling​​​​​​​

The cage bags are handcrafted with rattan, and feature detachable sling straps. Beyond being a simple accessory, it is an original creation with a rich history that reflects the extraordinary skills of Filipino weavers and the beauty of our Filipino culture.

images of a clutch bags
Heritage collection sought to capture a modern, relevant and timeless aesthetic. By building on theses identity, we were able to accentuate Filipino craftmanship in a rustic contemporary fashion. 
Images of a woman wearing the hand bag
Image of a woman wearing a belt bag in white sleeveless shirt
A true marriage of fashion, function and heritage, the Heritage collection celebrates the present by paying homage to the past.
​​​​​​​ Visit Island girl and take a piece of paradise with you.

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Grow Cebu Music

Campaigns

The School Tour

Grow Cebu Music

The School Tour

THE BRAND

Spearheaded by 22 Tango Records in collaboration with Create Cebu, Grow Cebu Music was all about having an open conversation with the current generation of listeners about the local music community of Cebu. Through visiting different schools and universities, the campaign encouraged love for homegrown music and all its aspects; from what goes down behind the scenes to stories from thriving local singer-songwriters. All this was done as an effort towards sustainability.

scope of work

Re-Branding
Identity Design
Illustration
Illustrations of the growbot mascot with photos of participants and musicians
logo design of the brand with words Grow Cebu Music and the brand robot mascot
The pre-existing logo was a face composed of a mix of musical elements. We reworked it according to the new young audience of the campaign. That face eventually developed into an official mascot we call, “Growbot.” Less mechanical and with brighter colors, the mascot’s function and aesthetics were crucial because it was going to be the visual identity of the campaign.
Image of the brand mascot with its music instrument parts and vehicles
It was an awesome experience collaborating with such creative organizations like Create Cebu and 22 Tango Records. Out of that, we created a brand that would represent the wide-eyed energy of the campaign’s audience and the vibrant spirit of its subject – the local music community. The visual impact had to send the message of creativity and productivity through music appreciation.
Poster design for the Music Tour with images of the band and illustration of Growbot, the brand mascot
Images on the School Tour with people smiling with Growbot, the brand mascot
The visual identity gave Grow Cebu Music a unique and memorable personality that was inviting and fun. It encouraged students to listen and engage with the speakers and performers. It also perfectly matched the smiles of the students. 
Illustration of the music city that the brand envisioned with event photos
poster design samples for the brand with illustrations of the mascot robot and musical instruments
Photo image with the participants, musicians, organizers and Growbot, the brand mascot

22 Tango Records, now 22 Tango Music Group, continues to create initiatives for the local music community like their ongoing campaign, AMUMA: Homegrown Music Emergency Fund, an effort to build financial resource through crowdfunding and patronage.

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