We help transformative brands communicate complex ideas.

We work with brands all over the globe, from early-stage startups to growing organizations, helping them find their purpose, turn their challenges into opportunities and build emotional connections with their audience.

We’re called The Backbone because that’s a reflection of our design philosophy—building strong brands at the core that drives culture forward.

Interested in how we can help you? Let’s talk.

Our Methodologies

Since 2017, we have helped brands build a credible and consistent brand experience that communicates with their audience. From ambitious startups to growth stage organizations, we guide clients to an ideal future and help them grow beyond the complexities of shifting marketplaces, mentalities and needs.

A Case for Truth

We strive for authenticity over declaration, answering big problems with honest solutions.

Simplify to Amplify

We strip down all brand communications to its core idea, moving from good to great.

Focus on the Right Problem

When we design, we aim to represent the people behind the brand and the customers they serve.

Our Expertise

Everything we do, we do in a collaborative environment, with an open mind and a curious spirit. We make your goals our goals and push the boundaries of design to find the best solution for you.

Brand Strategy & Positioning, Naming, Visual Identity Design, Brand Voice & Messaging, Key Visuals, Brand Manual, Product Design & Development, Packaging, Illustration, Campaigns, Web & Digital, Motion Graphics and Creative Consulting