Co-creating impactful brands

Aroma Art Atelier
Tradition of Excellence
See case study
Fresh Daily
Nutrition at Your Fingertips
See case study
Hemera Spa Lounge
Your Wellness Escape
See case study
Bez Acre
All-Natural Produce
See case study
Balik Toledo
Empowering Communities
See case study
Heritage
Campaign Design
See case study
Hempier
Cannabis Expedition
See case study

The Backbone is a branding and product design studio.

We co-create impactful brands by aligning vision with strategy that moves people, business, and culture forward.​

Our methodology
See our work

Strategic Partner for Transformative Brands.

Your success is our success. We bridge the gap between business and brand to solve complex problems with honest solutions.

TheBackbone_Methodologies-02

What we do

Our multidisciplinary designers work to translate your business into tangible brand values that create an emotional connection to your audience. We are here to guide you to clarity.

→ Understand your business and user goals​

→ Building a comprehensive brand identity

→ Create engaging brand touchpoints

→ Design support

→ Brand Activation

Who we help

Our clients have deep expertise in their fields and look for us for the strategic and creative technical know-how to bring their vision to life.

→ Food and Beverage

→ Health and Wellness

→ Startups

→ Social Enterprise

→ Education

Work highlights

See more case studies

From Our Journal

Words from our partners

What leaders say about working with The Backbone
Sam RegiFounder, Talking Stories
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"I was impressed by their work and deliverables. They were prompt, and I'm really impressed with the assets."
Shyrwinsteel SiaCEO, Fresh Daily
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"They brought structure and discipline to our very "rough" ideas at that time. They seem like they genuinely care about our success and our project. It seemed like we weren't a transaction to them. And we appreciated that a lot."
Alnessa, VillondoFounder, YSIC
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"They delivered early which was great and they are very responsive. They were very open to constructive feedback which made it easier and comfortable to share my vision of what my company would become."
Joe RamirezCo-Founder, Brik
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"They did an excellent job distilling down information in a way that made sense to us. Overall, working with The Backbone was a great experience, and they hit the mark."
Dr. Archiel Buagas-Kintanar CEO, Amoma
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"The ideas are great! They are also great at capturing what I envisioned in my head that I cannot translate to words or pictures."
Dafnie RelampagosClient Training & Development Specialist, RAFI Microfinance
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"We received good feedback from clients because their promotional content and the graphics were very reader-friendly, considering our clients are an average of 30–40 years old. Overall, their output was great."
Aneeka TrussiFounder, Creative Agency
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"They were very professional, great communicators and always going above and beyond to get the job done on time!"
Cristina LendvaiMarketing Director, novoMOF AG
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"Their out-of-the-box thinking and creative approach in developing the 3D brand mascot were amazing!"
Angie GarboGallery Director, Aroma Art Gallery
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"The Backbone really helps build the brand and promote our paintings efficiently, most especially the customer friendly staff. We highly recommend them."
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An award for Excellent Design for Packaging - Semi-finalist Awardee - Bez Acre
A photo of a bag that can be turned into a small pouch. An award for Blue Mango Award for Green Innovation - CARGA
An award for Top Branding Company - Philippines 2023
An award for Best Holistic Brand Strategy & Identity Agency 2023 - Philippines
An award for Most Influential Design Services Businesswoman (South East Asia) 2022

Co-creating impactful brands

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